When you’re too racist for the NRA

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When you’re so racist that the NRA doesn’t even like you.

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The federal lawsuit between the National Rifle Association and the ad firm that created its now-defunct NRATV outlet has taken an uglier turn, with the pro-gun group now alleging its own leadership found the TV outlet’s messaging “distasteful and racist.”

According to an Oct. 25 amended complaintfiled in its ongoing lawsuit against Ackerman McQueen, NRA officials believed the short-lived TV outlet—which featured shows from right-wing stars like Dana Loesch and Dan Bongino—“strayed from the Second Amendment to themes which some NRA leaders found distasteful and racist.”