I was listening to a podcast about John Kellogg and learned he was an advocate of marriage in the friendzone.

He had what they call a chaste marriage and felt sex was "barely acceptable even within marriage, and then very infrequently."

Apparently Seventh Day Adventists, of which he was one of the devout, have a slightly different take on maritial shenanigans than fundies of the Duggar and Batesesses variety.  In fact when it came to sex Dr. Kellogg...

"He personally abstained from it, and never consummated his marriage (and may have actually spent his honeymoon working on one of his anti-sex books). He and his wife kept separate bedrooms and adopted all of their children"

In fact the title of this article is true...Cornflakes were invented as a part of an anti-masturbation crusade.

http://mentalfloss.com/article/32042/corn-flakes-were-invented-part-anti-masturbation-crusade

(Bloggers note:  I am of the philosophy that if you have time to crusade against masturbation you have way too much fucking time on your hands.  Write your own hands/self pleasure joke here.)

So in order to keep America's hands out of our collective pants (because that was his business) he wanted to change our diets.  

"He thought that meat and certain flavorful or seasoned foods increased sexual desire, and that plainer food, especially cereals and nuts, could curb it."

To that end he invented cornflakes, a type of granola, and advocated daily plain yogurt enemas.  Yes, you read that sentence correctly.

Yes, Dr. MartialSexIsASin advocated daily yogurt enemas.  Make of that what you will.

And was so anti-masturbation he advocated genital mutilation when necessary to prevent it - recommending applying carbolic acid to the clitoris and circumcision without anesthetic.  Also threading silver wire through the foreskin to prevent erections and cause irritation.  He also felt it was a parents duty to monitor their children constantly as privacy led to the "abomination of self-pollution"

He seems to have some serious problems respecting boundaries and definite opinions on what one should and shouldn't do with one's nether regions.

Not evil enough for you?  Also a huge proponent of eugenics, even for his time.

This is the tip of the craziness iceberg,  Google him, but I warn you there are articles made of nightmares out there.

So what does this have to do with Pop-Tarts?  Well he hated his awesome brother Will who we can thank for the non-insane inventions like Pop-Tarts and Frosted Flakes and even Corn Flakes as cereal sans any kind of lunatic sexual agenda.

Does anyone else think Steve Maxwell would have loved this guy?  At least until he disagreed about something trivial and then banished his name and breakfast products from his house.